ABOUT THE BRAND
Harmonique is a brand that champions inclusivity and sustainabilty in hair care, addressing diverse hair types with eco-friendly, high quality products. The brand strives to create a safe, gender-inclusive space while promoting ethical sourcing and use of biodegradable and eco-friendly materials.
We believe that everyone desrves hair care products that celebrate nourish their unique hair type, while also being kind to the planet.
BRAND KEYWORDS
BOLD
COLOURPOP
CONFIDENT
PLAYFUL
ORGANIC
LOGO CONCEPT
A variable logo that can represent the variety in product range for inclusive hair types, textures and identifies with all identities.
The concept also aligns with the brand’s messaging of uniques hair care for unique types and textures of hair.
SKETCHES
FINAL LOGO AND VARIATIONS
The final logo chosen for harmonique is a variable logo that can have multiple changing hair styles and textures on the same face. Therefore, further variations could be addition of more hairstyles in the brand’s future.
LOGO GRID
BRAND TYPOGRAPHY AND COLOURS
BRAND COLLATERALS
